Design, art + creative direction.
Across all platforms for industry leaders and cultural icons.
* Los Angeles *
+ Prague +
Adéla Prima
PRIMA is ADÉLA at her most personal. The album documents her life at 22 - ambition, vulnerability, relationships and the pursuit of becoming the “prima ballerina of pop.”
The visual world follows the same intimacy. Built from ADÉLA’s own handwriting and personal scrapbook references, not a polished pop campaign. Hot pink, glitter, flash photography, scribbles and imperfect textures channel a strong 2010s visual language, reflecting the pop culture she grew up with while turning it into something distinctly her own.
The campaign “The baddest bitches are in ___.” Localized across 30+ countries, the idea exploded through TikTok with over 6 million song uses and huge UGC impact, expanding into a custom generator, city-specific merch, wild postings and fan-made versions around the world.
Creative direction by Chris Horan
Photography by Bella Newman
Charli Xcx Jacket
A custom jacket for Charli XCX created for the premiere of The Moment — reworking the visual language of classic racer and logo jackets by replacing the brand with the film’s title.
Rendered in the movie’s bold color palette and developed across multiple variations, the piece turned cinematic identity into wearable graphic language. Worn by Charli during the Sundance Film Festival rollout, the jacket quickly became a meme moment online, extending the film’s presence into internet culture. Creative direction by Chris Horan & Aidan Zamiri.
Gucci Fairxglia
Exploring a fairytale inspired visual world for Gucci, where fashion, mythology, and graphic storytelling collide through a cohesive system of design and art direction, this project builds a richly layered narrative that positions the collection within its own imagined universe.
I developed a bespoke typographic logotype rooted in medieval calligraphy and romantic grotesque forms, balancing intricate ornament with contemporary tension to create something that feels both archival and forward looking. Alongside the typography, I created a series of custom illustrations featuring dragons, heraldic frames, portals, bats, and symbolic creatures that extend the story across print, outdoor, and spatial applications.
Mary&Pip
Mary & Pip is a new financial platform redefining what wealth means for modern creatives.
We worked across product, brand, and campaign to make finance feel stylish, relatable, and effortless, more like a lifestyle brand than a bank.your bank could never, corporate is out, the future of finance is freelance. It’s finance with personality, confident, human, and made for the creative generation.
Adéla KGB
A visual world around surveillance, espionage and the construction of a pop star. Playing on the track’s tongue-in-cheek transformation of KGB into “K-G-Bitch,” the campaign reframes Cold War visual language through ADÉLA’s hyper-feminine universe — part intelligence file, part ballet, part pop propaganda.
The campaign accompanied the April 2026 Capitol Records release and Rachel Dunkel-directed music video, which premiered across MTV and the Paramount Times Square screens.
Creative direction by Chris Horan.
Nike Armor
In the ever-evolving landscape of sports and style, Nike Armor emerged as a breaking fusion of innovation and aesthetics. This case unveils the strategy that transformed Nike's narrative, blending cutting-edge technology, Y2K vibes, and a bold neon green palette.
The brand sought to create a narrative that positioned their products as not just athletic wear but as a harmonious blend of the natural and the futuristic.
Adéla Provocateur
A visual identity for a rising pop star just signed to Capitol Records, built around the force of her Slavic, Eastern European roots. Instead of global-pop polish, the visuals embraces the region’s cultural coldness and emotional rawness — concrete, steel, winter, and unromantic folklore.
At its core is a dual-logo system capturing her tension between industrial severity and seductive pop. The primary logo is a heavy, angular wordmark inspired by brutalist architecture and metal-cut signage; the secondary is an exaggerated, hyper-feminine script that clashes deliberately with it.
Bottega Veneta
The campaign is a bold and textural celebration of rugged minimalism, with custom typography and skin-like textures evoking the harshness of a cold winter.
The visuals embrace beauty of winter’s brutality. This approach captures the essence of winter, with the design elements giving a nod to the vulnerability and resilience of human skin against the biting cold.
Google I/O
I/O 23 celebrated 25 years of pioneering at Google. The primary concept was looking at the timeless, iconic, and celebratory designs of some of the most iconic events of the past, such as the Olympics, Apollo Space Missions, 50 years of Bauhaus, and more.
The extended asset library includes a mix of illustrated Google easter eggs, patterns, and pathways.
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Blinks
The visual world of The Garden of Earthly Delights fuses the dreamlike delicacy of fairy-tale castles with the sharp, visceral edge of raw futurism.
Soft, surreal landscapes clash with chrome textures and spiked forms, creating a universe where innocence and aggression collide. It’s a space that feels both enchanted and engineered, a fragile fantasy built on metallic bones.