Exploring a fairytale inspired visual world for Gucci, where fashion, mythology, and graphic storytelling collide through a cohesive system of design and art direction, this project builds a richly layered narrative that positions the collection within its own imagined universe.

I developed a bespoke typographic logotype rooted in medieval calligraphy and romantic grotesque forms, balancing intricate ornament with contemporary tension to create something that feels both archival and forward looking. Alongside the typography, I created a series of custom illustrations featuring dragons, heraldic frames, portals, bats, and symbolic creatures that extend the story across print, outdoor, and spatial applications.

Texture, grain, and saturated color were intentionally used to echo vintage ephemera and storybook imagery, while maintaining a sharp, modern clarity. Together, typography and illustration function not as decoration, but as world building tools that frame the work as cinematic, surreal, and unapologetically theatrical.