Bottega Veneta


The Bottega Veneta campaign is a bold and textural celebration of rugged minimalism, with custom typography and skin-like textures evoking the harshness of a super cold winter. The visuals embrace scratches and rough textures on "skin," symbolizing the raw, unrefined experience of braving the elements. This approach captures the essence of winter, with the design elements giving a nod to the vulnerability and resilience of human skin against the biting cold.

The custom typography complements this rugged aesthetic, understated yet powerful, set against earthy, neutral backgrounds that allow the rough, tactile textures to take center stage. Branding elements are integrated subtly across various materials, creating a cohesive identity that echoes the raw beauty of winter’s brutality.

By merging modern art with a timeless, tactile luxury, the campaign not only positions Bottega Veneta as a purveyor of high fashion but also as a brand that appreciates the elegance in ruggedness and the artistry in resilience. This campaign captures winter’s unforgiving nature, presenting Bottega Veneta as an artful, grounded, and memorable force in luxury fashion.
Campaign Visual
Typeface: Diatype, Custom
Year: 2024

2024 ConceptSpecial thanks to Adam Fieldman

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