Mary&Pip


Mary & Pip is a new financial platform reimagining wealth and wellbeing for the modern creative. We worked across product, brand, and campaign to create a system that makes finance feel as stylish, intuitive, and culturally relevant as the people using it, blending fashion-driven aesthetics with everyday financial empowerment. The visual world merges editorial elegance with digital precision, combining timeless serif typography, bold color, and structured layouts that feel both luxurious and intuitive.

The Mary & Pip symbol is a continuous, looping form that captures the rhythm of the freelance economy, fluid, adaptive, and always in motion. Built from two connected curves, it represents both individuals and the system that supports them. Its minimal geometry allows it to live confidently across digital and physical spaces, functioning as both a logo and a living emblem of movement, balance, and continuity.

We built the strategy for Mary & Pip around a bold, unapologetic voice that reclaims financial language for the creative class. Instead of mimicking the sterile tone of traditional banking, the brand speaks with confidence, humor, and cultural awareness, positioning independence as the new form of wealth. Phrases like your bank could never, corporate is out, and the future of finance is freelance. They challenge outdated systems while celebrating a generation that finds stability in motion and freedom in self-direction.
Branding, Product Design, Strategy

Typeface: Lettera, Diatype
Year: 2025
Client: Mary Holland Nader
Design + Creative Direction: Sasyk Mihal
Design: Sven Vranjes

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SASYK@SASYK.COM