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SASYK   full–service creative practise, works with studios, brands, and culture subjects on a iconic branding and art direction    SASYK   full–service creative practise, works with studios, brands, and culture subjects on a iconic branding and art direction    
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Nike Armor


In the ever-evolving landscape of sports and style, Nike Armor emerged as a breaking fusion of innovation and aesthetics. This case unveils the strategy that transformed Nike's narrative, blending cutting-edge technology, Y2K vibes, and a bold neon green palette.

The brand sought to create a narrative that positioned their products as not just athletic wear but as a harmonious blend of the natural and the futuristic.

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Balenciaga Google Acne Studios Meta TikTok Disney and more

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Bottega Veneta


The campaign is a bold and textural celebration of rugged minimalism, with custom typography and skin-like textures evoking the harshness of a cold winter.

The visuals embrace beauty of winter’s brutality. This approach captures the essence of winter, with the design elements giving a nod to the vulnerability and resilience of human skin against the biting cold.

WITH   Sagmeiser&Walsh   WITH   Studio Koto   WITH   &Walsh   WITH   Mojo Supermarket   WITH   Loft   WITH   Dentsu   WITH   Giant Spoon   WITH   Sibling Rivalry   WITH   Marine Lane   
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Google I/O


I/O 23 celebrated 25 years of pioneering at Google. The primary concept was looking at the timeless, iconic, and celebratory designs of some of the most iconic events of the past, such as the Olympics, Apollo Space Missions, 50 years of Bauhaus, and more.

The extended asset library includes a mix of illustrated Google easter eggs, patterns, and pathways.

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WORKING ON   Branding   WORKING ON   Campaign   WORKING ON   Social   WORKING ON   Set Design   WORKING ON   Partnerships   WORKING ON   Creative Ideas   WORKING ON   Strategy   WORKING ON   Art Direction   
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Acme Of Talent


Acme branding introduces a fresh and innovative identity, leveraging advanced AI and modern graphic symbolism to redefine the modeling industry. The central concept, "Building Blocks," is reflected in modular graphics that represent unity and industry improvement. 

To emphasize the agency's integration of AI technology, model images are transformed into ASCII art, blending human elements with machine interpretation. 

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