West Skin Care


West Skin Care introduces a fresh perspective on self-care, combining the precision of science with the pleasure of personal rituals. The brand’s visual identity is a harmonious balance of vintage-inspired serif typography and a clean, minimalist aesthetic. A vibrant yellow palette serves as a central design element, radiating energy and optimism, while the bold yet elegant typography communicates trust and sophistication.

Each product’s packaging is thoughtfully designed, featuring clean white bottles that let the typography and colors shine, creating a striking visual impact both online and in physical spaces. The messaging, anchored by the tagline Pleasure & the Desire, frames skincare as more than a routine—it’s an indulgent act of self-love that helps balance the demands of modern life.

The brand storytelling takes a playful yet reflective tone, blending humor with a deeper appreciation for the connection between beauty, science, and culture. Whether on billboard campaigns, digital platforms, or in-hand, West Skin Care stands out as a modern, functional, and iconic brand that celebrates the art and science of skincare.
Branding, Packaging

Typeface: Custom, WT Kormelink, FK Display
Year: 2021

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SASYK@SASYK.COM