&Walsh


Same kick-ass creative team. Same studio on Broadway. A new look & name for our new chapter with a new vision. What did it take to brand &Walsh? Like all good things in life, it didn’t come easy. It took many talented people, two months of work, drawing 1,230 ampersands, an existential crisis, a lot of coffee, and 42 migraines.

Our branding uses an ampersand for both the visual identity and tonal expression. This typographic system includes our clients, projects, collaborators, experiments & endeavors: hence the (Blank) & Walsh. We've drawn 50 final ampersands in our style and will draw a custom ampersand drawn for every new project or team member.

The ampersand is one of the most beautiful typographic characters and will challenge ourselves to continuously reinvent its form.
Branding

Typeface: Maison, Ogg
Year: 2019

Read a full white-up about it on It'sNiceThat


See full case sudy on &Walsh Website

CREATIVE DIRECTION: Jessica Walsh
BRAND STRATEGY & COPYWRITING: Lauren Walsh, Jessica Walsh
PRODUCTION: Gosbinda Vizarretea, Jessica Walsh, Allison Raich, Stephanie Halovanic
LEAD DESIGN: Gabriela Namie, Sanchit Sawaria, Sasyk Mihal,
Rachel Denti, Soomin Jung, Pedro Veneziano, Matt Roop, Kat Singh, Kitron Neuschatz
TYPOGRAPHY: Alex Slobzheninov, Dan Forster, Sanchit Sawaria, Gabriela Namie, Pedro Veneziano, Daniel Sabino, Sasyk Mihal 
3D & ANIMATION: Sanchit Sawaria, Pedro Veneziano, Danae Gosset, Soomin Jung, Luigi Honorat, Molly Smisko, Zuheng Yin, Ines Alpha, Iuliia Mazykina, Luke Guyer & Edu Torres, Nacho Velasco, Flavio Carvalho

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