Gucci Fairxglia
Exploring a fairytale inspired visual world for Gucci, where fashion, mythology, and graphic storytelling collide through a cohesive system of design and art direction, this project builds a richly layered narrative that positions the collection within its own imagined universe.
I developed a bespoke typographic logotype rooted in medieval calligraphy and romantic grotesque forms, balancing intricate ornament with contemporary tension to create something that feels both archival and forward looking. Alongside the typography, I created a series of custom illustrations featuring dragons, heraldic frames, portals, bats, and symbolic creatures that extend the story across print, outdoor, and spatial applications.