Plenty


Plenty is an indoor vertical farming company that uses less space and fewer resources to grow flavorful produce. Imagine fruits and veggies replacing chips and soda. They came to us for a rebrand with two goals. The first was to convey the uniquely craveable flavor of Plenty produce. The second was to create a warmer and more approachable brand that felt accessible to all. We used a playful color palette with a welcoming custom font that is intended to look and feel delicious. Rather than sticking to typical healthy green visual cues, we took inspiration from desirable food categories which reflects in both the identity and packaging work.

We wanted the packaging to look more like overtly flavorful food than leafy greens.
Branding, Advertising

Typeface: Plenty Custom
Year: 2020

See full case sudy on &Walsh website  



Client: Plenty, Brydon Gerus, Lenny Chase
Agency: &Walsh
Creative Direction: Jessica Walsh
Strategy: Lauren Walsh
Copywriting: Stephanie Halovanic
Production: Prue Linehan
Design Direction: Sanchit Sawaria, Rachel Denti
Design: Sasyk Mihal, Laura Csocsán, Aqua Xie, Muhittin Güneş 
Type Lead: Sanchit Sawaria,
Type Design: Laura Csocsán, Alex Slobzheninov, Arthur Schwarz
Illustration: Sanchit Sawaria, Sasyk Mihal 
Photography: Sarah Hopp
Retouching: Daniel Plateado 
Prop Design: Arielle Casale

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