Adéla KGB
A visual world around surveillance, espionage and the construction of a pop star. Playing on the track’s tongue-in-cheek transformation of KGB into “K-G-Bitch,” the campaign reframes Cold War visual language through ADÉLA’s hyper-feminine universe — part intelligence file, part ballet, part pop propaganda.
The campaign accompanied the April 2026 Capitol Records release and Rachel Dunkel-directed music video, which premiered across MTV and the Paramount Times Square screens.
Creative direction by Chris Horan.