SEE FULL CASE STUDY

Adéla

A visual identity for a rising pop star just signed to Capitol Records, built around the force of her Slavic, Eastern European roots. Instead of global-pop polish, the visuals embraces the region’s cultural coldness and emotional rawness — concrete, steel, winter, and unromantic folklore.

At its core is a dual-logo system capturing her tension between industrial severity and seductive pop. The primary logo is a heavy, angular wordmark inspired by brutalist architecture and metal-cut signage; the secondary is an exaggerated, hyper-feminine script that clashes deliberately with it.